Tenth and final in a series on the Texas Triangles. Rural contributions significantly affect a state’s Gross Domestic Product (GDP), though the impact varies depending on the state’s economic structure and level of urbanization. Rural areas are often the backbone…
Ninth in a series on the Texas Triangles. Texas is two states. The Megaregion Triangle is defined by the area between DFW, Houston and San Antonio, which supports 66% of the population and is home to 53 Fortune 500 companies.…
Seventh in a series on the Texas Triangles. More than a campus, a catalyst. Location plays a significant role in college attendance. Post-secondary educational attainment levels are higher in Tom Green (Angelo State University), Lubbock (Texas Tech University), El Paso…
Sixth in a series on the Texas Triangles. Drawing lines from Dallas to San Antonio to Houston forms the Megaregion Triangle while connecting Amarillo to San Angelo to El Paso creates the Food, Fuel and Fiber Triangle. The two Texas…
The Power of One Triangle Fourth in a series on the Texas Triangles. The Texas Panhandle is rich and complex, shaped by Native American cultures, Spanish explorers, frontier settlers, ranchers and the development of railroads and the oil industry. It…
Second in a series on the Texas Triangles. Water has been crucial in shaping U.S. culture, history and economic progress. Before European colonization, Native Americans relied on rivers, lakes and coastal waters for food, transportation and spiritual practices. Many settlements…
Originally published in the Dallas Morning News on March 18, 2025. Gov. Greg Abbott signed into law Texas SB17 in 2023, closing DEI offices at Texas universities. As colleges continue to adjust, we’ll see a rediscovery of our true calling.…
First in a series on the food, fuel and fiber triangle of Texas. My thoughts in the coming weeks will consider two important triangles in Texas: The “Food, Fuel and Fiber Triangle” defined by Amarillo, San Angelo and El Paso,…
This reflection was originally published on July 8, 2023. It is refreshed and worth another look. Large organizations can exploit size to create an economy of scale. It is, singularly, the best argument for bigness. This may be true when making…
Tenth and final in a series on rural universities. According to New Directions for Higher Education, rural universities face unique challenges and opportunities. In 2025, several trends will shape the landscape of colleges and universities in rural areas, and WT…
Ninth in a series on rural universities. Geography and culture in small communities play essential roles in shaping various traditions, practices and ways of life, according to Spatial Post. While culture seems to exist independently of place in some areas,…
Eighth in a series on rural universities. What follows is not intended to be a gloom and doom forecast. Rather, it is an honest analysis of what smaller, often rural, regional universities will face as the reality for those who…
Seventh in a series on rural universities Rural, regional colleges often cost less than metropolitan universities. Cost differences can be attributed to several factors. Rural regions typically have lower living costs than more densely populated metropolitan areas, and lower operational…
Sixth in a series on rural universities. Flexible learning models in universities are evolving to accommodate various student needs, work-life balance and advancements in technology, reports University Business. These models are transforming higher education to be more accessible and…
Fourth in a series on rural universities. Universities often partner with high schools to enhance educational opportunities, bridge gaps between secondary and higher education and prepare students for future academic challenges. Such partnerships are especially important in rural high schools…
Third in a series on rural universities Many states in our nation, particularly those with strong natural resource and agricultural economies, face a “two-state challenge” with two fundamentally different populations to serve in the state. Pew says the challenge exists…
Second in a series on rural universities Rural higher education faces unique challenges and opportunities. In 2025, several trends will shape the landscape of colleges and universities in rural areas, and in every aspect, WT will be responsive. Rural institutions,…
This reflection was originally published on December 15, 2008. It is refreshed and worth another look. Christmas memories are personal, deep and important to me. My family’s New York Christmases, with their strong, first generational influence of Western Europe; Cajun…
First in a series on Rural Universities. Rural regions of the United States make significant contributions to the economic well-being of the nation. Rural America is the backbone of U.S. agriculture. In 2023, the agriculture, food and related industries contributed…
As we approach the end of the year and the holiday season, I find myself reflecting on both personal challenges and the growth we see on our campus. While the world focuses on larger shifts, what matters is the progress…
WT will be updating the long-range plan WT 125: From the Panhandle to the World. The origins of the plan began in the fall of 2016 upon my arrival with the goal to cast a vision for what West Texas…
Penned a decade ago, modified slightly here. Too many universities accept unprepared students. Regardless of status — public, private non-profit or for-profit — motivation is suspect and results debilitating. Institutions know it, but bureaucracies need to be fed. Federally insured loans…
This essay was written on June 9, 2014, and is modified here. Universities and lenders must be more transparent regarding costs, opportunities and likelihoods of success for students. John Hutton, of the British Labor Party made this observation: “Greater personal choice,…
Penned a decade ago, still relevant, slightly modified here. Threats to higher education primarily come not from shady lenders, crass bankers and bureaucrats focused on turning government-subsidized, student-borrowed dollars into operating capital, nor from elected officials who seek to use…
This essay was written a decade ago and is modified here. The thoughts still have value in helping students plot productive futures. The higher education marketplace is special and unique and provides something unlike any other enterprise. But, it…
The excerpt is from a speech I gave on March 26, 2004, at a Naturalization Ceremony on the campus of Southern Illinois University Carbondale recognizing the culmination of years of effort for many to become U.S. citizens. Naturalization is the process…
West Texas A&M University has set a goal to become the most homeschool-friendly University in Texas. Michelle Quirk, writing on the Psychology Today website, shared thoughts regarding the value of homeschooled settings for many students, including her children. She is…
Predatory gambling occurs when corporate gambling interests, sometimes coupled with government, exploit citizens and their communities. Universities are communities, and students are their primary citizens. Universities and the people that populate them recognize the deleterious impact of predatory gambling on…
A predicted “enrollment cliff” is on the horizon for higher education. The national birthrate is the lowest in recorded history. Fewer college-ready high school graduates are being produced, and fewer of those are enrolling. Reality coupled with skepticism regarding the…
Originally posted a decade ago. Worth another look. Leadership in any organization implies and requires transformation. Change in purposeful groups of people, large and small, creates discomfort. Organizational discomfort sometimes matures into a labyrinth of processes that stymie evolution in…
Written almost 15 years ago these points are still relevant. National economic growth requires education beyond high school. College, in the conventional sense, is not always the answer to a stronger economy. Neither the traditional 20th-century view of higher education from the…
Originally penned on July 8, 2015 this reflection reminds us of the impact that universities have on local economies. Little has changed since that time regarding these insights. Universities impact regional economies. In rural areas where economic diversity is scant,…
I frequently challenge public higher education. I am occasionally cynical. Even critical. Not today. The impact of public universities on economic progress varies widely by the specific institution, and the economic sector being considered. But, almost every university contributes to…
Originally posted on December 18, 2009, but given the nature of the times, it’s worth a look. Knife edges are the places where greatness lives in organizations. The sides of a knife don’t cut, but the well-whetted edge of a knife…
In 1959, when Vince Lombardi had his first team meeting with the Green Bay Packers as their new head coach, he said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” A culture of excellence is…
Thoughts from a Principled Conservative Outpost—Tenth and last in a series on the aspects of Panhandle conservativism. First, a principled conservative outpost values free thought. Free thought is not an intellectual straight-jacket of conforming to laws, rules, ideas, concepts or traditions without…
Thoughts from a Principled Conservative Outpost—Ninth in a series on the aspects of Panhandle conservativism. Some of what follows is post commentary found in The Hill Institute. Joseph A. Hill advocated for what has been called a “performance culture” within…
Thoughts from a Principled Conservative Outpost—Eighth in a series on the aspects of Panhandle conservativism. The place where people live makes an indelible impact on how and what people think. To borrow a line from Winston Churchill, “We shape our…
Thoughts from a Principled Conservative Outpost—Fifth in a series on the aspects of Panhandle conservativism. “Whiteface, Texas, is a small community located in Cochran County (sharing a border with New Mexico). Its neighbor, Sundown, Texas, is located in Hockley County.…
Thoughts from a Principled Conservative Outpost—Third in a series on the aspects of Panhandle conservativism. “Patton Springs ISD in Afton, Texas, had 96 students for the 2017-2018 school year. It is small. It is old—established in 1910, the same year…
Thoughts from a Principled Conservative Outpost—Second in a series on the aspects of Panhandle conservativism. “Early morning on September 24, 2019, in New Home, Texas, I watched with deep appreciation the order and discipline of students exiting a bus. Most…
Over the next few weeks, I will address aspects of Panhandle conservativism. Simpleminded definitions or broad abstractions fail and are devoid of context. Thought applied to action creates results: life lived with purpose and independence. First in a series on…
Sixth in a series on the culture of engagement. According to Gallup, a work environment that fosters personal responsibility requires a combination of strategies, cultural norms and structural elements. Rewarding and retaining people, a strong sense of personal responsibility, independence…
Fifth in a series on the culture of engagement. Encouraging people in any enterprise, public or private, profit or nonprofit, volunteer or professional, to maintain a healthy balance between their work engagements and personal lives leads to lower stress levels…
Fourth in a series on the culture of engagement. Acknowledging and rewarding the hard work, contributions and achievements of all associated with any enterprise is essential, according to Mike Robbins. Recognition can be in various forms, from verbal praise and…
Third in a series on the culture of engagement. A work environment where people feel respected and valued regardless of who they are, where they come from, their role or their viewpoints is important to create an engaged workplace culture.…
Creating a positive engaged working culture is crucial for the success and well-being of any organization. Trust and transparency should imbue all human interaction and both require open communication, honesty, integrity and a tolerance for risk-taking. People should feel confident…
Any organization that attempts to serve people in any way—A hospital, an automotive service center, a mom-and-pop candy shop or a big box behemoth, a family-owned bank, a public library, a doctor’s office, an automotive manufacturing facility like GM, a…
Students and parents have varied expectations of higher education. Some are brand new, others haven’t changed. Debt: There will continue to be increased emphasis on student indebtedness and over-borrowing for higher education. When combined, 44 million students are on the…
Flyover Country is where I live. This term is commonly used in the United States to refer to the central parts of our nation, especially the rural areas between the East and West coasts, you know, where all the “rednecks”…
Changes instituted by leadership often cause stress within organizations. Change is unsettling and creates uncertainty, making people feel insecure about roles, responsibilities and the organization’s future. There may be concerns about new processes, technologies or structures that could alter job…
The term “alma mater” is used by thousands of graduates from universities worldwide to refer to the college or school they attended. Its meaning, derived from Latin, is translated as “nourishing mother.” The University of Bologna, founded over one millennium…
As students and families begin the annual search for universities next fall, I offer suggestions about what they might look for. Is the university accredited? What is its reputation? What programs and courses are offered? What is the cost, and…
Over the past decade, several concerns have caused people to question the value of a college education. A New America study in 2022 revealed there are “lots of well-paying, stable jobs that people can find with only a high school…
The early part of the 21st century has rapidly shown us much about our changing world. It has taught us that the 20th century problem-solving models will not suffice in the new era. As a professor and leader at four…
A general, misbegotten perception that all universities are, or should be, alike pervades society. Nothing could be further from the truth. Such treatment diminishes the purpose of many universities. Rather, it is critically important to recognize different institutions have different…
Large organizations can exploit size to create an economy of scale. It is singularly, the best argument for bigness. This may be true when making automobiles, electric coffee pots, shoes, or growing corn or wheat. In human service organizations, and…
Third in a series on strengths in regional universities. University admission standards have been a bone of contention in higher education for nearly two centuries. Before the progressive movement in the United States, admission to public and private universities was…
First in a series on strength in regional universities. The quality of universities in America was considered the best in the world just a decade ago, according to the New York Times. Quality comes from the relationship of the university…
The following reflection is one of six focusing on the importance of university research initially posted a decade ago. The following, modified modestly here, appeared on January 8, 2012. Sixth in a Series on Research Escalating financial exigency increasingly encourages…
The following reflection is one of six focusing on the importance of university research initially posted a decade ago. The following, modified modestly here, appeared on December 11, 2012. Fourth in a Series on Research Research creates interest and value…
Above, speaking to students at Randall High School. I will resume the reflections on university research next week. University leaders are required to make bold and innovative decisions. Never has innovation in higher education been needed more. However, ideas are…
The following reflection is the third of six pieces focusing on the importance of university research. This series was initially posted a decade ago. The following, modified modestly here, appeared on December 4, 2012. Third in a Series on Research…
West Texas A&M University walks with veterans to create a better University and a better Panhandle. While serving all students is in our heart and soul, there is a special place for veterans. They have put their lives on the…
A study of West Texas A&M University’s economic impact in 2017-2018 was carried out by Emsi, a labor market analytics firm that has in the last 20 years conducted 2,000 economic impact studies. They are national leaders. WT’s contribution to…
In 1976, at Louisiana State University in Baton Rouge, a young man came into my office with significant concerns. He was from a small town on Bayou Lafourche in Lafourche Parish, Louisiana. It was not far from Houma and Thibodaux,…
Rural folks produce the food, fuel and fiber that powers our state and nation. Texas dwarfs all other states in the nation in the number of beef cows produced, with over 4.6 million. Texas ranks fourth nationally in milk production,…
On Feb. 2, Bill Cofer, a retired Pampa business leader, committed a $1.5 million endowment to create a scholarship that will be given to students from White Deer and Pampa high schools in alternating years to attend West Texas A&M…
The challenges facing universities as we approach the mid-21st century are growing. Despite those challenges, United States institutions frequently top international rankings. And that perch reveals other nations aggressively mimicking our nation’s leaders. Competition is positive, and this is why…
To label West Texas A&M University, or any university, as a manifestation of American Enlightenment thinking might be seen as hyperbole or plain old bragging. However, it is worth reflecting on enlightenment principles to serve our region well. For nearly…
The season of decision-making for many college students is upon us. Applications have been prepared and sent to universities. Discussions with family and friends have been pursued. Assessments of costs, financial aid and scholarships are being deliberated. A major factor…
This reflection was originally published on December 15, 2008. It is refreshed and worth another look. Christmas memories are personal, deep and important to me. My family’s New York Christmases, with their strong, first generational influence of Western Europe; Cajun…
Originally penned in 2014, but some things just won’t go away. The road to hell is paved with good intentions. No bureaucracy in public service or private enterprise ever starts out as anything but a step toward fairness and excellence,…
Tenth and final in a series regarding Panhandle values and quality of life. Palo Duro Canyon and the challenging, unforgivingly stingy, unceasingly crusty regional geography drive people to band together into groups. It’s the Panhandle’s nature. In contrast to the…
When confronted with challenging times like ours, it is easy to lose heart, appreciation, gratefulness and admiration—in a word, thanksgiving—for the people and places we call home. Our University has been fortunate to have many distinguished leaders. One of those…
Eighth in a series regarding Panhandle values and quality of life. In his 1893 essay, “The Significance of the Frontier in American History,” Frederick J. Turner recognizes the importance of faith and revivalism in America’s westward expansion in the 19th-century.…
Seventh in a series regarding Panhandle values and quality of life. From a reflection almost two years ago, the following was noted: The Carson County Courthouse is the hub of Carson County in Panhandle, Texas, representative of many Panhandle courthouses.…
Fourth in a series regarding Panhandle values and quality of life. All universities have an economic impact on the regions and communities in which they are located. University education is a combined public and private good, benefiting everyone in the…
The enrollment challenges that universities face in the coming decade will be assigned to the enduring impact of COVID-19. While part of emerging trends, it’s not the complete ledger. Birthrates are down nationally, as is college readiness. In Texas, 90%…
First in a series of reflections on student life at West Texas A&M University. The core function of any University is to satisfy student aspirations for a rewarding professional and personal life. As University leaders, we recognize there is no…
West Texas A&M University has recently deepened its partnership with our region’s community colleges and is committed to engaging rural areas with smaller populations. In addition, we are working with business and industry leaders to create more commerce that attracts…
This reflection was originally posted on March 26, 2013. It is worth another look. Real leadership liberates, never limits: it unleashes people to work with passion. Effective universities recognize that strength in academic programs exists on the ground, with engaged…
In the following reflection, historical quotes use the word “man.” I understand the utilization of “man” as indicative of all human beings. Racism is a sin against God. It’s abhorrent. On April 6, West Texas A&M University held its annual…
Fourth in a series on Intercollegiate Athletics. Jerry Kill was Southern Illinois University’s (SIU) football coach from 2001 until 2007, during the same time President Wendler was SIU’s Chancellor. Recruiting student-athletes was one of Coach Kill’s greatest strengths. He told…
This is the third piece, published in November 2017, after I arrived in Canyon. Relationships with communities is as important now, as it was then. Communities and the universities they host are married to each other. When one partner grows…
In continuation of sharing the first four reflections published in November 2017, this is the second piece I wrote after my arrival at WT. In 1769, Charles Thompson received financial aid from John Hobbs’s widow to study the ministry at…
Fourth in a series on student educational debt. This column was penned in August 2008—it is slightly modified here. It was a reasonable observation then. It has more weight a decade and a half later as the increasing debt burdens…
From their earliest inception, universities in the United States have burned bright with fires fueled, thoughtful opportunity fanned into flames, creating a stronger, more robust, free society. These fires were built to recognize that individuals, a collection of self’s, would…
As seniors in high school contemplate graduation at the end of the school year, their possibilities are nearly endless—no matter a student’s class rank or personal opportunities and challenges faced, are facing or will soon face. Configuring the post-high school…
This reflection represents a collaborative effort with the Executive Vice President and Provost, Dr. Neil Terry, and myself to communicate cost and quality differentials for on-campus and online study at West Texas A&M University. It was first published on August…
Originally published December 4, 2017. While some specifics have changed and some data has been updated, the general ideas are more important than they were in 2017 as students prepare to enter college in 2021, a time unlike any other.…
Regions breed individuals with some common traits that generally represent all. People generate an identity, where—subject to environmental conditions, personal predilections, and aspirations of heart and soul, they have a shared experience and perspective. Regions in a state or nation…
Texas’ Most Conservative 21st-Century Public University The Texas Panhandle owns a value system that serves as a benchmark for many of its citizens, even in its imperfection. And this region is WT’s home. Former University President Joseph A. Hill illuminated…
Texas SB1295 recognizes the need for financial support and incentives for comprehensive regional universities that meet performance targets. It’s on the way to Governor Abbott’s desk. In all its forms, post-secondary education is a powerful force in improving job opportunities,…
Walter Wendler, West Texas A&M University President and John Sharp, The Texas A&M University System Chancellor Fourth in a series on Regional Universities. The location of any University, its place, is important for every institution. For a comprehensive regional university…
Walter Wendler, West Texas A&M University President and John Sharp, The Texas A&M University System Chancellor Third in a series on Regional Universities. Comprehensive Regional Universities (CRU) are the quiet centerpiece of the Texas higher education constellation. Often founded as…
